The Secure Times

An online forum of the ABA Section of Antitrust Law's Privacy and Information Security Committee

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Yesterday at FTC, President Obama Announced Plans for new data privacy and security laws: Comprehensive Data Privacy Law, Consumer Privacy Bill of Rights, and Student Digital Privacy Act

Yesterday afternoon, President Barak Obama gave a quip-filled speech at the Federal Trade Commission where he praised the FTC’s efforts in protecting American consumers over the past 100 years and unveiled his plans to implement legislation to protect American consumers from identity theft and to protect school children’s personal information from being used by marketers.   These plans build upon past legislative efforts and the Administration’s focus on cybersecurity, Big Data, and Consumer Protection.  Specifically, On February 23, 2012, the White House released “Consumer Data Privacy in a Networked World: A Framework for Protecting Privacy and Promoting Innovation in the Global Digital Economy” (the “Privacy Blueprint”) and in January 2014, President Obama asked his Counselor, John Podesta, to lead a working group to examine Big Data’s impact on government, citizens, businesses, and consumers.  The working group produced Big Data: Seizing Opportunities, Preserving Values on May 1, 2014.

In his speech, the President highlighted the need for increased privacy and security protections as more people go online to conduct their personal business—shop, manage bank accounts, pay bills, handle medical records, manage their “smart” homes, etc.—stating that “we shouldn’t have to forfeit our basic privacy when we go online to do our business”.  The President referenced his “Buy Secure” initiative that would combat credit card fraud through a “chip-and-pin” system for credit cards and credit-card readers issued by the United States government.  In that system, a microchip would be imbedded in a credit card and would replace a magnetic strip since microchips are harder than magnetic strips for thieves to clone.   A pin number would also need to be entered by the consumer into the credit card reader just as with an ATM or debit card.  The President praised those credit card issuers, banks, and lenders that allowed consumers to view their credit scores for free.   He also lauded the FTC’s efforts in the efforts to help identity theft victims by working with credit bureaus and by providing guidance to consumers on its website,

The first piece of legislation the President discussed briefly was a comprehensive breach notification law that would require companies to notify consumers of a breach within 30 days and that would allow identity thieves to be prosecuted even when the criminal activity was done overseas. Currently, there is no federal breach notification law and many states have laws requiring companies to notify affected consumers and/or regulators depending on the type of information compromised and the jurisdiction in which the organization operates.  The state laws also require that breach notification letters to consumers should include certain information, such as information on the risks posed to the individual as a result of the breach along with steps to mitigate the harm.   This “patchwork of laws,” President Obama noted, is confusing to customers and costly for companies to comply with.  The plan to introduce a comprehensive breach notification law adopts the policy recommendation from the Big Data Report that Congress pass legislation that provides for a single national data breach standard along the lines of the Administration’s May 2011 Cybersecurity legislative proposal.  Such legislation should impose reasonable time periods for notification, minimize interference with law enforcement investigations, and potentially prioritize notification about large, damaging incidents over less significant incidents.

The President next discussed the second piece of legislation he would propose, the Consumer Privacy Bill of Rights.  This initiative is not new.  Electronic Privacy Bills of Rights of 1998 and 1999 have been introduced.  In 2011, Senators John Kerry, John McCain, and Amy Klobucher introduced S.799 – Commercial Privacy Bill of Rights Act of 2011.   The Administration’s  Privacy Blueprint of February 23, 2012 set forth the Consumer Privacy Bill of Rights and, along with the Big Data Report, directed The Department of Commerce’s The National Telecommunications and Information Administration (NTIA) to seek comments from stakeholders in order to develop legally-enforceable codes of conduct that would apply the Consumer Privacy Bill of Rights to specific business contexts.

The Big Data Report of May 1, 2014 recommended that The Department of Commerce seek stakeholder and public comment on big data developments and how they impact the Consumer Privacy Bill of Rights draft and consider legislative text for the President to submit to Congress.  On May 21, 2014, Senator Robert Menendez introduced S.2378 – Commercial Privacy Bill of Rights Act of 2014.  The Consumer Privacy Bill of Rights set forth seven basic principles:

1) Individual control – Consumers have the right to exercise control over what information data companies collect about them and how it is used.

2) Transparency – Consumers have the right to easily understandable and accessible privacy and security practices.

3) Respect for context – Consumers expect that data companies will collect, use, and disclose the information they provided in ways consistent with the context it was provided.

4) Security – consumers have the right to secure and responsible handling of personal data.

5) Access and accuracy – Consumers have the right to access and correct their personal data in usable formats in a manner that is appropriate to the data’s sensitivity and the risk of adverse consequences if the data is not accurate.

6) Focused Collection – Consumers have the right to reasonable limits on the personal data that companies collect and retain.

7) Accountability – Consumers have the right to have companies that collect and use their data to have the appropriate methods in place to assure that they comply with the consumer bill of rights.

The President next discussed the third piece of legislation he would propose, the Student Digital Privacy Act.  The President noted how new educational technologies including tailored websites, apps, tablets, digital tutors and textbooks transform how children learn and help parents and teachers track students’ progress.  With these technologies, however, companies can mine student data for non-educational, commercial purposes such as targeted marketing.  The Student Privacy Act adopts the Big Data Report’s policy recommendation of ensuring that students’ data, collected and gathered in an educational context, is used for educational purposes and that students are protected against having their data shared or used inappropriately.  The President noted that the Student Digital Privacy Act would not “reinvent the wheel” but mirror on a federal level state legislation, specifically the California law to take effect next year that bars education technology companies from selling student data or using that data to target students with ads.   The current federal law that protects student’s privacy is the Family Educational Rights and Privacy Act of 1974, which does not protect against companies’ data mining that reveals student’s habits and profiles for targeted advertising but rather protects against official educational records from being released by schools. The President highlighted current self-regulation, the Student Privacy Pledge, signed by 75 education technology companies committing voluntary not to sell student information or use education technologies to send students targeted ads.  It has been discussed whether self-regulation would work and whether the proposed Act would go far enough.  The President remarked that parents want to make sure that children are being smart and safe online, it is their responsibility as parents to do so but that structure is needed for parents to ensure that information is not being gathered about students without their parents or the kids knowing about it.  This hinted at a notification requirement and opt-out for student data mining that is missing from state legislation but is a requirement of the Children’s Online Privacy Protection Act of 1998.  Specifically, COPPA requires companies and commercial website operators that direct online services to children under 13, collect personal information from children under 13, or that know they are collecting personal information from children under to children under 13 to provide parents with notice about the site’s information-collection practices, obtain verifiable consent from parents before collecting personal information, give parents a choice as to whether the personal information is going to be disclosed to third parties, and give parents access and the opportunity to delete the children’s personal information, among other things.

President Obama noted that his speech marked the first time in 80 years—since FDR—that a President has come to the FTC.   His speech at the FTC on Monday was the first of a three-part tour leading up to his State of the Union address.  Next, the President also planned to speak at the Department of Homeland Security on how the government can collaborate with the private sector to ward off cyber security attacks.  His final speak will take place in Iowa, where he will discuss how to bring faster, cheaper broadband access to more Americans.

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FTC v. Wyndham Update, Part 3

In earlier updates, we’ve provided background and tracked the progress (and the unique circumstances) of FTC v. Wyndham Worldwide Corp., et al. On April 7, a highly anticipated opinion was issued by New Jersey District Court Judge Esther Salas in a case that will likely have broad implications in the realms of privacy and data security. Through a motion to dismiss, Wyndham argued that the FTC had no authority to assert a claim in the data security context, that the FTC must first formally promulgate data security regulations before bringing such a claim, and that the FTC’s pleadings of consumer harm were insufficient to support their claims. The Wyndham court sided with the FTC on all of these arguments, and dismissed Wyndham’s motion to dismiss.

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New COPPA Compliance Mechanisms Now Available

FTC recently approved a new COPPA safe harbor program and a new method for obtaining parental consent, providing flexibility to companies striving to comply with COPPA obligations.

The revisions to the COPPA rule that took effect July 2013 expanded COPPA provisions in several ways, including by expanding the definition of “personal information” and clarifying that third party operators are also subject to COPPA compliance obligations.  The revised rules also imposed stricter requirements for companies wishing to provide COPPA safe harbor certification and created a mechanism through which companies could submit approval for new methods of obtaining parental consent.

Safe Harbor.   Websites that participate in an FTC-approved COPPA safe harbor program will generally be subject to review and disciplinary actions under the program guidelines rather than be subject to a formal FTC investigation and enforcement action.  In the amended Rule, the FTC imposed stricter requirements for companies wishing to provide safe harbor certification programs. A potential safe harbor program provider must now provide extensive documentation about the program’s requirements and the organization’s capability to oversee the program during the approval process and, after approval, the program must submit annual reports to the FTC.

On February 12, the FTC announced its approval of the kidSAFE Seal Safe Harbor program, which is designed for child-friendly websites and applications, including kid-targeted games, educational sites, virtual worlds, social networks, mobile apps, tablet devices and other similar interactive services and technologies.

The FTC approved the kidSAFE seal safe harbor program after determining that it had (1) a requirement that participants in the safe harbor program implement substantially similar requirements that provide the same or greater protection for children as those contained in the COPPA Rule; (2) an effective, mandatory mechanism for independent assessment of the safe harbor program participants’ compliance with the guidelines; and (3) disciplinary actions for noncompliance by safe harbor participants.

The kidSAFE Seal program as the first safe harbor program approved under the amended version of the rule.  The program joins five other safe harbor certifications previously approved by the FTC: the Children’s Advertising Review Unit of the BBB, the Entertainment Software Rating Board, TRUSTe, Privo Inc. and Aristotle International, Inc. 

Parental Verification MethodsThe FTC recently approved a new authentication method proposed by Imperium, LLC for verifying the identity of parents who consent to the collection of their children’s data.  Imperium proposed a “knowledge-based authentication system,” for its identify verification system ChildGuardOnline, which verifies a user’s identity by asking a series of out-of-wallet challenge questions (e.g., questions which cannot be determined merely by looking in a person’s wallet).  Knowledge-based authentication systems are already used by entities that handle sensitive information like financial institutions and credit bureaus. The FTC found this was a reliable method of verification because the questions were sufficiently difficult that a child age 12 and under in the parent’s household could not reasonably ascertain the answers and noted that knowledge-based authentication has already proven reliable in the market place in other contexts.

Previously, the FTC had rejected an application by AssertID Inc. for its ConsentID product, which proposed to verify parental identify by asking that “friends” on the parent’s social media sites vouch for the parental-child relationship. The FTC found that this method was not “reasonably calculated in light of available technology” to ensure the person providing consent was the child’s parent and that the process could easily be circumvented by children who create fake social media accounts.  To date, the Imperium methodology of parental consent verification is the only method approved by the FTC that was not in the text of the Rule itself.  The other methods for verifying parental consent as provided in the text of the Rule are (a) requesting such consent be provided by written form returned by mail, fax or scanned email; (b) requesting a credit or debit card in connection with a monetary transaction; (c) requesting parent call a toll-free phone number, (d) connect with parent via video-conference, or (e) check a form of ID against a government database.

The FTC recently closed its public comment period for another proposed verification system submitted by iVeriFly. The iVeriFly methodology combines a knowledge-based authentication system similar to the method imposed by Imperium, wherein the program scans non-FCRA consumer databases to generate out-of-wallet questions for the parent to answer. If the parent answers the questions correctly, the iVeryFly system then places a call to the parent requesting that consent be provided through a series of telephone key presses.

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Recent FTC Actions and Statements Show Continuing Focus on Privacy

The Federal Trade Commission has long taken a lead role in issues of privacy and data protection, under its general consumer protection jurisdiction under Section 5 of the FTC Act (15 U.S.C. §45) as well as specific legislation such as the Children’s Online Privacy Protection Act of 1998 (“COPPA“) (which itself arose out of FTC reports). The FTC continues to bring legal actions against companies it believes have improperly collected, used or shared consumer personal information, including the recent settlement of a complaint filed against Aaron’s, Inc., a national rent-to-own retail chain based in Atlanta, GA. In its October 22, 2013 press release announcing the settlement, the FTC described Aaron’s alleged violations of Section 5:

Aaron’s, Inc., a national, Atlanta-based rent-to-own retailer, has agreed to settle FTC charges that it knowingly played a direct and vital role in its franchisees’ installation and use of software on rental computers that secretly monitored consumers including by taking webcam pictures of them in their homes.

According to the FTC’s complaint, Aaron’s franchisees used the software, which surreptitiously tracked consumers’ locations, captured images through the computers’ webcams – including those of adults engaged in intimate activities – and activated keyloggers that captured users’ login credentials for email accounts and financial and social media sites….

The complaint alleges that Aaron’s knew about the privacy-invasive features of the software, but nonetheless allowed its franchisees to access and use the software, known as PC Rental Agent. In addition, Aaron’s stored data collected by the software for its franchisees and also transmitted messages from the software to its franchisees. In addition, Aaron’s provided franchisees with instructions on how to install and use the software.

The software was the subject of related FTC actions earlier this year against the software manufacturer and several rent-to-own stores, including Aaron’s franchisees, that used it. It included a feature called Detective Mode, which, in addition to monitoring keystrokes, capturing screenshots, and activating the computer’s webcam, also presented deceptive “software registration” screens designed to get computer users to provide personal information.

The FTC’s Consent Order Agreement with Aaron’s includes a prohibition on the company using keystroke- or screenshot-monitoring software or activating the consumer’s microphone or Web cam and a requirement to obtain express consent before installing location-tracking technology and provide notice when it’s activated. Aaron’s may not use any data it received through improper activities in collections actions, must destroy illegally obtained information, and must encrypt any transmitted location or tracking data it properly collects.

The FTC is also continuing its efforts to educate and promote best practices about privacy for both consumers and businesses. On October 28, 2013, FTC Commissioner Julie Brill published an opinion piece in Advertising Age magazine entitled Data Industry Must Step Up to Protect Consumer Privacy. In the piece, Commissioner Brill criticizes data collection and marketing firms for failing to uphold basic privacy principles, and calls on them to join an initiative called “Reclaim Your Name” which Commissioner Brill announced earlier this year.

Brill writes in AdAge:

The concept is simple. Through creation of consumer-friendly online services, Reclaim Your Name would empower the consumer to find out how brokers are collecting and using data; give her access to information that data brokers have amassed about her; allow her to opt-out if a data broker is selling her information for marketing purposes; and provide her the opportunity to correct errors in information used for substantive decisions.

Improving the handling of sensitive data is another part of Reclaim Your Name. Data brokers that participate in Reclaim Your Name would agree to tailor their data handling and notice and choice tools to the sensitivity of the information at issue. As the data they handle or create becomes more sensitive — relating to health conditions, sexual orientation and financial condition, for example — the data brokers would provide greater transparency and more robust notice and choice to consumers.

For more information on the FTC’s privacy guidance and enforcement, see the privacy and security section of the FTC Web site.

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Upcoming 1 Hour Teleseminar on the Amended COPPA Rule – Tomorrow, Wednesday, October 30

Please register for a one-hour teleseminar entitled:

The Amended COPPA Rule:  Adapting to the Final Implementation

Wednesday, October 30, 2013
12:00 – 1:00 p.m. EST

Click HERE to register

In July 2013, the amended Children’s Online Privacy Protection Act (COPPA)
Rule went into effect. How is the industry is dealing with the new and revised
COPPA provisions such as the new definition of personal information, mixed
audience sites, liability for third party plug ins?  What are the expectations
of regulators?  Our expert panelists will offer different perspectives on key
provisions and implementation of the revised rule, including compliance,
enforcement, and education.  We will also cover traps for the unwary and best
practices regarding the collection and use of children’s personal

Kristin Cohen, Federal Trade Commission, Washington, D.C.
Elizabeth Blumenfeld, Crowell & Moring LLP, Washington, D.C.
Phyllis Spaeth, Children’s Advertising Review Unit of the Council of Better Business Bureaus, New York, NY

Erika Brown Lee, Norton Rose Fulbright LLP, Washington, D.C.

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FTC Aggressively Enforcing COPPA Compliance

The FTC meant what it said about aggressively targeting COPPA violators. It announced on Thursday that celebrity fan website operator, Artist Arena, will pay a $1 million penalty for alleged violations of the Children’s Online Privacy Protection Act (“COPPA”). This penalty is significantly more than the $250,000 fine in last March’s settlement against RockYou, and demonstrates the FTC’s increasing commitment toward COPPA compliance.

COPPA regulates operators of commercial websites or online services directed to children under the age of 13 that collect, use, and/or disclose children’s personal information. Among other things, the rule requires that these operators post a privacy policy outlining its data collection and use practices, provide notice of these practices directly to parents, and obtain verifiable parental consent prior to collecting data from children under 13.

Artist Arena operates fan websites for teen and “tween” pop-star celebrities such as,,, and http://www.SelenaGomez. Members can create profiles, “friend” other members, and post comments on members’ walls. To register, users must provide their personal information, including their names, addresses, email addresses, birthdates, and gender. According to the FTC’s complaint, Artist Arena represented in its privacy policy that it would not collect children’s personal information or activate their registration without verifiable parental consent. Despite these representations, Artist Arena allegedly registered over 25,000 children under 13 without parental notice and consent, and collected and maintained the personal information from almost 75,000 additional children who began, but did not complete the registration process.

This is the first of likely many high-stakes enforcement actions for alleged COPPA violators. In fact, the FTC is pushing to expand the liability of operators for third-party violations. Back in August, the FTC issued a Notice of Proposed Rulemaking seeking comments on proposed changes to COPPA. In pertinent part, the FTC wants to expand the definition of “operator” under the rule to include personal information “collected or maintained on behalf of an operator where it is collected in the interest of, as a representative of, or for the benefit of, the operator.” The FTC believes that a website operator that uses a third-party service to collect personal information from children under 13 – without itself engaging in such collection – should be considered a covered operator under the Rule. In this instance, although the operator does not own, control, or have access to the information collected, the data is collected on its behalf and for its benefit.

Given the FTC’s demonstrated commitment to prosecute alleged COPPA violators and its push for expanded liability under the rule, operators of websites directed to children under 13 that collect children’s personal information, either by itself or through a third-party service, should align its collection and use practices in accordance with COPPA to avoid being the next FTC enforcement target.

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Federal Trade Commission is Seeking the Public’s Comments on COPPA Rule

The Federal Trade Commission (FTC) is seeking comments from the general public on proposed amendments to the Children’s Online Privacy Protection Rule (COPPA Rule or the Rule).

The Children’s Online Privacy Protection Act (COPPA) was passed in 1998. It required the FTC to issue regulations regarding the collection of children’s personal information by operators of websites or online services directed to children under 13, and to enforce these regulations. The COPPA Rule was issued in November 1999, and became effective on April 21, 2000.

The COPPA Rule required the FTC, no later than April 21, 2005, to do a review of the Rule and to report the results of this review to Congress. The FTC sought public comments in 2005 on the Rule, and also sought additional comments on the COPPA Rule’s sliding scale approach to obtaining parental consent, which takes into account how children’s collected information  will be used. The FTC announced in April 2006 its decision to retain the COPPA Rule without changes.

In March 2010, the FTC asked the public to comment on whether changes to technology warrant changes to the COPPA Rule. The FTC also held a public roundtable during the comment period to discuss COPPA’s definitions of “Internet,” “website,” and “online service” as they apply to new devices and technologies.

After reviewing these public comments, the FTC is now proposing to amend the COPPA Rule. It proposes to modify some of the Rule’s definitions, and to update the requirements for parental consent, confidentiality and security, and safe harbor provisions. The FTC also proposes to add a new provision addressing data retention and deletion.

Parental Consent (16 CFR 312.5):

(p. 59 and following)

The FTC proposes to eliminate the “email plus” method for parental consent. This method allows operators to obtain verifiable parental consent through an email from the parent, but the email must be coupled with an additional step, such as postal address or telephone number from the parent, and confirming the parent’s consent by letter or telephone.

The FTC found that electronic scans and video conferencing technologies are functionally equivalent to the written and oral methods of parental consent originally recognized by the FTC in 1999. Therefore, the FTC proposes to recognize these two methods as a way to obtain verifiable parental consent.  The FTC also proposes to allow operators to collect a form of government-issued identification (driver’s license, truncated social security number) from the parent, as a way to verify the parent’s identity, provided that the parent’s identification is deleted “promptly” once the verification is done (p. 63).

Confidentiality, Security, and Integrity of Personal Information Collected From Children (16 CFR 312.8):

(p. 76 and following)

The Commission proposes to amend § 312.8 to strengthen the provision for maintaining the confidentiality, security, and integrity of personal information. The FTC thus proposes adding a requirement that “operators take reasonable measures to ensure that any service provider or third party to whom they release children’s personal information has in place reasonable procedures to protect the confidentiality, security, and integrity of such personal information.” Indeed, COPPA requires operators to establish and maintain reasonable procedures to protect the confidentiality, security, and integrity of personal information collected from children, but does not explain what would be the data security obligations of third parties.

The FTC Commission proposes to amend § 312.8 to add:


The operator must establish and maintain reasonable procedures to protect the confidentiality, security, and integrity of personal information collected from children. The operator must take reasonable measures to ensure that any service provider or any third party to whom it releases children’s personal information has in place reasonable procedures to protect the confidentiality, security, and integrity of such personal information.”


Safe Harbors (current 16 CFR 312.10, proposed 16 CFR 312.11):

(p. 80 and following)

COPPA established a “safe harbor” for participants in FTC-approved COPPA self-regulatory programs: compliance with these programs serve as a “safe harbor” against an FTC’s enforcement action. Such programs are, for example, the Children’s Advertising Review Unit of the Council of Better Business Bureaus, or TRUSTe.

The FTC proposes to amend paragraph (b)(2) of the safe harbor provisions of the Rule to read:

An effective, mandatory mechanism for the independent assessment of subject operators’ compliance with the self regulatory program guidelines . At a minimum, this mechanism must include a comprehensive review by the safe harbor program, to be conducted not less than annually, of each subject operator’s information policies, practices, and representations. The assessment mechanism required under this paragraph can be provided by an independent enforcement program, such as a seal program.”

Data Retention and Deletion Requirements (proposed 16 CFR 312.10):

(p. 78 and following)

The FTC proposes to add new data retention and deletion provisions. Operators would retain children’s personal information for only as long as is reasonably necessary to fulfill the purpose for which the information was collected. Also, operators would have to delete this information by taking reasonable measures to protect against unauthorized access to, or use of, the information in connection with its deletion.

The new data retention and deletion provision (§ 312.10) would read:

“An operator of a website or online service shall retain personal information collected online from a child for only as long as is reasonably necessary to fulfill the purpose for which the information was collected. The operator must delete such information using reasonable measures to protect against unauthorized access to, or use of, the information in connection with its deletion.”

Written comments must be received on or before November 28, 2011.

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Settlement in FTC First Case Involving Mobile Applications

The Federal Trade Commission announced today that W3 Innovations, LLC, a developer of mobile applications, will pay $50, 000 to settle charges that it violated the Children’s Online Privacy Protection Act (COPPA) and the FTC COPPA Rule (the Rule). The case, United States of America v. W3 Innovations, LLC, is the first FTC case involving mobile applications.

The Rule applies to any operator of a commercial website or online service directed to children that collects, uses and/or discloses children’s personal information. A website operator must obtain “verifiable parental consent prior to collecting, using, and/or disclosing personal information from children.”

The Complaint alleged that defendant had offered some forty apps for download from the Apple’s app store, which allowed users to play games and share information online. These apps, listed by the Defendant in the Games-Kids section of the Apple store, and similar to games played by elementary school girls and boys, were targeted to children.

The Complaint also alleged that the defendant had collected over 30,000 email addresses, and also had collected, maintained, and/or disclosed personal information from about 600 users, but had failed to provide direct notice to parents about this practice and had failed to maintain or link to an online notice of the way it collects data. Defendant had not obtained verifiable consent from parents prior to collecting, using, or disclosing children’s personal information.

The Consent Order (the Order) ordered that Defendant must, within 5 days from the date of entry of the Order, delete all personal information collected and maintained in violation of the Rule, and also pay a $50,000 penalty.


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Parental Control Software Developer to Pay $100,000 for Children’s Privacy Violation

On September 15, 2010, New York State Attorney General Andrew Cuomo announced a $100,000 settlement with EchoMetrix, a developer of parental control software that monitors children’s online activity. The settlement comes one year after the Electronic Privacy Information Center (“EPIC”) alleged in a complaint to the Federal Trade Commission that EcoMetrix was deceptively collecting and marketing children’s information.

EPIC’s 2009 complaint asserted that EchoMetrix engaged in unfair and deceptive trade practices and violated the Children’s Online Privacy Protection Act (“COPPA”) when it launched Pulse, a data-mining service which gathers marketing intelligence by examining the content of children’s instant messages, blog posts and activity on social networking sites. The complaint alleged that EchoMetrix was surreptitiously collecting personal information from children and simultaneously disclosing this information to third parties for marketing purposes. The complaint further alleged that the site’s privacy policy was unclear, inaccessible and did not fully or clearly disclose how information was being collected or shared. EPIC claimed that EchoMetrix violated COPPA by collecting children’s IM chat names, which are linked to unique email addresses, without providing adequate notice or obtaining verifiable parental consent.

Under the settlement, EchoMetrix has agreed to stop analyzing or sharing with third parties any private communications, information, or online activity to which it has access. EchoMetrix also will pay the State of New York a $100,000 penalty.