The FTC has announced that it is seeking input from businesses on its guidance document regarding online advertising, "Dot Com Disclosures: Information About Online Advertising."
The guide was originally published in 2000, and given the changing landscape of the online world, the FTC is seeking comment about how the guide should be modified to reflect these changes such as the use of mobile marketing, social media, and apps. The Commission is interested in both the technical and legal issues marketers, consumer advocates and others want to be addressed.
The FTC will take comments until July 11, 2011. Electronic comments can be submitted here. Paper comments can be mailed or delivered to: Federal Trade Commission, Office of the Secretary, Room H-113 (Annex I), 600 Pennsylvania Avenue, N.W., Washington, DC 20580.