Yesterday, Microsoft announced that Internet Explorer 9, which will be released next year, will have a do not track feature called Tracking Protection. This feature will rely on lists that users create that show what sites the individual user does not want to share information with. Lists can be created by individuals or organizations. Organizations, like consumer advocacy groups, can make lists available for anyone to use. In its blog, Microsoft said about the new feature: "We believe that the combination of consumer opt-in, an open platform for publishing of Tracking Protection Lists, and the underlying technology mechanism for Tracking Protection offer new options and a good balance between empowering consumers and online industry needs."
The New York Times reported that FTC chairman Jon Leibowitz stated that he was encouraged by Microsoft’s move and that "this announcmeent proves that technology is available to let consumers control tracking."