The Secure Times

An online forum of the ABA Section of Antitrust Law's Privacy and Information Security Committee

IAB Launches Consumer Education Campaign About Behavioral Advertising

Leave a comment

The Interactive Advertising Bureau (IAB), which is made up of media and technology companies that sell online advertising, recently launched a consumer education campaign about behavioral advertising.  The campaign uses online ads with eye-catching content such as "Advertising is Creepy."  The ads link to the IAB’s Privacy Matters page, which contains information about online advertising that is organized by categories such as: (1) Understanding Online Advertising; (2) How is My Online Privacy Protected?; (3) How Can I Protect Myself Online?; and (4) Understanding and Managing Cookies.
Online publishers are donating ad space for the campaign, and currently 500 million impressions have been promised.
Additional coverage of the campaign launch is available here.

Author: ABA Antitrust

Learn more about the ABA Section of Antitrust Law:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s