The Interactive Advertising Bureau (IAB), which is made up of media and technology companies that sell online advertising, recently launched a consumer education campaign about behavioral advertising. The campaign uses online ads with eye-catching content such as "Advertising is Creepy." The ads link to the IAB’s Privacy Matters page, which contains information about online advertising that is organized by categories such as: (1) Understanding Online Advertising; (2) How is My Online Privacy Protected?; (3) How Can I Protect Myself Online?; and (4) Understanding and Managing Cookies.
Online publishers are donating ad space for the campaign, and currently 500 million impressions have been promised.
Additional coverage of the campaign launch is available here.