The Secure Times

An online forum of the ABA Section of Antitrust Law's Privacy and Information Security Committee

Report Finds America Rejects Targeting Setting-Up Policy Debate

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In its announcement that it would convene a series of public roundtables to address developing privacy issues, the Federal Trade Commission requested empirical data on consumer privacy expectations. In response to that request, researchers at the University of California at Berkeley and the University of Pennsylvania have released a study entitled "Americans Reject Tailored Advertising." Survey data reported in the study found that 66% of Americans reject targeted advertising online; 86% reject such ads when told they are made possible through online data collection. The study also makes the case that Americans would like much stricter laws governing the data collected online and higher penalties for failures to comply.

To read more about the report click here, here and here.  A copy of the report is available here.


Author: ABA Antitrust

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