The Secure Times

An online forum of the ABA Section of Antitrust Law's Privacy and Information Security Committee

Wired queries whether NebuAd technology provides opt-out from ISP monitoring

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The prospect of ISP-based behavioral marketing has been the subject of much debate, first in the UK and now in the US, over the last several months.

This Wired article analyzes the operation of the NebuAd technology (NebuAd is one of the vendors of the ISP-based tracking technology), including its patent application, and Charter’s statements about the monitoring, and suggests that while customers can opt-out of ad delivery, they cannot opt out of the traffic monitoring process.

See also this letter from two Congressmen (Markey D-MA and Barton R-TX) to Charter Communications asking Charter to hold off on implementing the technology until a discussion between Charter and the Congressmen presides.

This blog post by Declan McCullagh comments on the Congressmen’s letter.

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Author: ABA Antitrust

Learn more about the ABA Section of Antitrust Law: http://ambar.org/antitrust

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