The Secure Times

An online forum of the ABA Section of Antitrust Law's Privacy and Information Security Committee

FTC and Congress unlikely to act on behavioral targeting?

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Another of Harrington’s pronouncements at the DMA conference (as reported by Mediapost) was on the FTC’s recent foray into regulation of behavioral targeting. She indicated that the FTC may not be convinced that behavioral advertising is in and of itself a privacy violation for consumers. Congress’s declining to consider legislation on the matter may indicate that the FTC should focus on cases where the harm to consumers is more clear. But she stated that industry groups must come up with self regulatory principles for greater transparency and meaningful choice.

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Author: ABA Antitrust

Learn more about the ABA Section of Antitrust Law: http://ambar.org/antitrust

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