Ken Auletta, long known for his in-depth profiles of media titans, has written a profile of the top three at Google. You can read the whole thing at the New Yorker, or Valleywag’s 100-word version. Most relevant for this blog are the telling quotes on privacy from Google Insiders. One anonymous executive says, "Privacy is an atomic bomb. Our success is based on trust." And Eric Schmidt notes that Google would "really be hosed" if it violated its users’ trust with privacy risks from targeted advertising.