The Secure Times

An online forum of the ABA Section of Antitrust Law's Privacy and Information Security Committee

Do consumers care about privacy, or just not being surprised?

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Seth Godin’s blog (via Consumerist) argues that most consumers are okay with practices and technologies that might be considered more privacy-invasive, so long as they’re not surprised by the outcome. His prescription for keeping away from the dark side?

"Make promises, keep them, avoid surprises. That’s what most people (and the profitable people) want."

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Author: ABA Antitrust

Learn more about the ABA Section of Antitrust Law: http://ambar.org/antitrust

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